4 Rules To Coach Clients By

Mike Sweeney, UK RD
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Mike Sweeney, UK RD

UK Registered Dietitian at Nutritionable
Mike is probably the UK's loudest and most outspoken UK Registered Dietitian. He lives in Leicester where he has a clinical caseload in the NHS, works with elite athletes on their performance nutrition and provides nutrition education to trainers that doesn't suck. He's been referred to by clients as "The Shaolin Master Of Nutrition" & generally he tries not to take life too seriously as you can tell by the silly picture.
Mike Sweeney, UK RD
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Latest posts by Mike Sweeney, UK RD (see all)

Got this comment from a client recently:

“Mike, its like some kind of voodoo-magic yet its so simple. I can’t believe the results I’ve had. I’m a total convert. I would have paid thousands for this kind of clarity.”

And I’ve heard similar remarks/comments being made over the years.

Especially from the bodybuilders I’ve prepped.

So for the first time ever I’ve decided to release into the wild my ‘rules’ that I’ve used in my nutrition business for years.

Its the reason I get such good results.

Its the reason people come to me when everything else has failed them.

And if you’re smart, you’ll put them to good use too.

So what are they? Glad you asked..

#1: ESSENTIALISM

This comes first. Always.

Focus on whats absolutely necessary.

The core of ‘essentialism’ is ‘less but better’.

Think about nutrition…there are so many diets and crap your clients could be doing (and maybe they are?).

But 99% of them aren’t essential to getting good results.

Supplements aren’t needed…

Trendy workouts aren’t needed..

The latest diet craze isn’t needed..

This links nicely into..

#2: SIMPLICITY

This is such a big thing that when promoting my successful online nutrition coaching business my whole “marketing USP” was simply this:

‘I’ll make things so simple you can actually do them.’

That right there tells you the state of the fitness industry when that actually becomes an attractive proposition for clients.

I was busy as heck with that “USP” too.

And in my 10yrs coaching experience with athletes, NHS patients etc etc I’ve found the following to be true 100% of the time:

Simple = doable.

Forget your pyramid training schemes…forget your weird macronutrient splits…forget asking your clients to only eat when theres a full moon in the sky..

..all of that is only doable whilst your clients feel good. When they don’t? They quit.

Keeping sh*t simple = doable, even on a bad day.

^^ And thats when clients start to win.

Bu don’t do this without…

#3: EFFECTIVENESS

You can keep nutrition simple by NOT following any sort of plan.

But that isn’t effective as you know.

So you gotta focus on whats absolutely effective, no more.

Just don’t forget to keep the long game in mind.

Any idiot can get someone to lose a stone in a week by starving them.

The real players show their clients how to maintain that long term.

And thats where #4 comes in:

#4 EVIDENCE

How you nail the top 3 is by doing your research.

This is where people like me have spent years looking at all the data, trying stuff out and drilling it down to an approach that is evidence based.

Anything else is just guessing.

Sure you can starve clients, whack them on ketogenic diets and stuff but really, the evidence is clear on that stuff:

Its not effective long term.

Your clients will not stick it out.

Which means once they regain (and they will) they become a crappy business card for you.

So there you have it.

4 rules to coach by from someone with 10years experience of prepping bodybuilders, helping elite athletes (even Olympians) and helping 100’s of NHS patients.

Use them or get taken over by someone who does.

More next time.

P.S. One of the reasons my nutrition system is so unique and effective is because it adheres to these rules which makes it brutally effective, not to mention totally “hands off”

http://simplifiedbody.com/

About The Author

Mike Sweeney, UK RD

Mike is probably the UK's loudest and most outspoken UK Registered Dietitian. He lives in Leicester where he has a clinical caseload in the NHS, works with elite athletes on their performance nutrition and provides nutrition education to trainers that doesn't suck. He's been referred to by clients as "The Shaolin Master Of Nutrition" & generally he tries not to take life too seriously as you can tell by the silly picture.